Amer Sports ( is a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto, Peak Performance and Precor. The company’s technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group’s business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the NASDAQ OMX Helsinki stock exchange (AMEAS).

POSITION TITLE:       Grassroots & Promotion Marketing Manager, Wilson Tennis & Padel EMEA  
LOCATION:                 Garching near Munich, Germany  

As Grassroots & Promotion Marketing Manager, Wilson Tennis & Padel EMEA, you will lead the Wilson Tennis & Padel grassroots strategies, partnerships, coaches, clubs and influencers in EMEA (50% Tennis & 50% Padel). You will work directly with Chicago HQ to ensure the Key Business Drivers and Global Grassroots Strategies are aligned to the regional / local opportunities for maximum impact. You will ensure that there is a clear Tennis & Padel Grassroots Go To Market plan in place to get executed on local level. Further, you will establish Wilson Padel in our key market Spain and secure that Wilson is part of the Padel trend & growth across entire Europe. You will lead (dotted line) the Tennis & Padel IMM (Influencer Marketing Manager) Team, to secure maximum consumer & sell-out impact in the market.
  • Being responsible for the implementation & execution of the Global Tennis & Padel Grassroots Strategy in the EMEA (via Influencer Marketing Manager Tennis, Ambassadors such as Coaches, Clubs, Academies, Juniors)
  • Implementing EMEA Padel & Tennis Coach / WAS strategy and execution on local level
  • Closely follow up with each market on their local Tennis & Padel grassroots set up & plans
  • Leading (dotted line) the IMM Tennis & Padel team in EMEA, having regular communication to secure execution, tracking and monitor, providing feedback from IMM Team to global
  • Managing EMEA grassroots agreements & partnerships such as key Academies, ATP/WTA tournaments, international Junior tournaments, Grassroots events, Demo Tours, Coaches
  • Delivering Grassroots & Promotion toolbox to GTM to activate grassroots at local market level
  • Aligning grassroots initiatives with Commercial needs & Business opportunities
  • Defining, measuring and achieving agreed grassroots KPIs
  • Defining the segmentation of the local markets A&P Grassroots budget based on the KBDs in collaboration with HQ
  • Working closely with local B2X Teams and Commercial Managers to further expand our direct to Consumer strategy & sales. 
360 Padel approach:
  • Working on innovative mid/long-term GTM distribution strategies with a clear focus on direct to consumer business.
  • Defining and developing incremental marketing plan components for EMEA-specific requirements (Instore, Social Media, etc.) in line with global guidance
  • Aligning all local country marketing and consumer programs to regional / global strategies, to support Go To Market plans and Brand KBDs with specific focus on driving sell-in and sell-thru​
  • Degree in Business/Marketing or equivalent.
  • 3-5 years experience in grassroots management
  • Cross-regional coordination
  • Event marketing experience
  • Tennis & Padel Enthusiast & player
  • Driven and enthusiastic with a can-do attitude
  • Fluent written and verbal communication skills in English (other languages an advantage)
  • Relating and Networking
  • Persuading, Influencing & Negotiating
  • Analyzing and interpreting
  • Deciding and initiating action
  • Presenting and communicating
  • Planning & Organizing
  • Leading and supervising

  • An interesting role in a challenging industry
  • Career progression opportunities
  • The opportunity for independent and self-reliant work
  • A friendly and vibrant working environment in a dynamic and international team

Please submit your application online.

When making the application please state your salary expectation related to this role.