Amer Sports ( is a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor. The company’s technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group’s business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the NASDAQ OMX Helsinki stock exchange (AMEAS).

POSITION TITLE: Influencer Marketing Executive Tennis (m/f)
LOCATION: Garching near Munich

As Influencer Marketing Executive Tennis (m/f) you will be acting as the face of the brand, and being responsible for developing the influencer activation plan to accelerate sell-through, and implement brand strategies by coordinating a team of external brand ambassadors. Your primary focus is to build a vibrant ambassador community, which drives consumer-facing events such as community activities, demos, clinics, sports events and partnerships.
  • Maximizing Tennis sell-through, driving the implementation of the key retail KPIs and ensuring shopper engagement.
  • Recruiting and building up Wilson Tennis ambassador community of coaches.
  • Being the Face of the Brand towards influencers, partners, event, federations, institutions, etc.
  • Negotiating partnerships with external organizer and brands.
  • Implementing the consumer / influencer / grassroots strategies of the brand/sport.
  • Coordinating the community of brand ambassadors to implement consumer-facing events program and being on-site if required during “best” events.
  • Creating, activating and growing influencers community.
  • Coordinating incremental social media / viral activation (in coordination with digital marketing manager) through ambassadors.
  • Responsible for scouting juniors and equipping them with the newest Wilson products
  • Being an active part of the Influencer Marketing Management / Ambassador community, sharing and using best practices.
  • Ensuring the quality of the toolbox delivered by brand and used by influencers.
  • Ensuring the quality of the implementation of the toolbox by ambassadors.
  • Ensuring consumer activation in line with the B2C Retail team.
  • Ensuring cooperation with Area Sales managers and National Account Managers to support customers with content from community.
  • Tracking and analyzing the performance of the campaigns and strategic collaborations on a weekly basis.
  • Managing budgets.
  • 2+ years experience in the specific sports community or overall Marketing environment.
  • Degree in Marketing or similar relevant field is beneficial.
  • Good understanding of 360° retailer marketing tools to drive sell-through, including online campaigns, POS materials and retailer-owned media.
  • Fluent English and German skills.
  • Experience managing external vendors.
  • Experience with presenting to large audiences (i.e. trainings, product, strategy) and are able to adjust presentation to need of audiences.
  • Experience in planning, direction and evaluation of events.
  • Understanding of “how social media” works and ability to manage and coordinate social media activities.
  • Connected with the brand, it’s sport & community (e.g. Triathlon, Trail Running, Fitness, Dive).
  • Participation and knowledge of sport specific events, athletes, clubs, coaches, programs, etc.
  • Understanding the necessity to respect and align processes and activities with local and legal regulations, ability to transfer theoretical frameworks and legal concepts to actual situations.
  • Working with people
  • Relating and networking
  • Planning and organising
  • Presenting and communicating information
  • Developing results and meeting customer expectations

  • An interesting role in a challenging industry
  • Career progression opportunities
  • An opportunity for independent and self-reliant work
  • A friendly and vibrant working environment in a dynamic and international team

Please submit your application online.

When making the application please state your salary expectation related to this role.