Amer Sports ( is a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor. The company’s technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group’s business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the NASDAQ OMX Helsinki stock exchange (AMEAS).

POSITION TITLE: Country Marketing Manager – France
LOCATION: Villefontaine (prox. de Lyon)

As Country Marketing Manager – France you lead the country marketing team to adapt and implement Amer Sports brands consumer and trade marketing plans across sell in, sell through and sell out.
  • Leading the country marketing team and being part of the regional marketing leadership team and French Leadership Team.
  • Adapting and implementing global programs and initiatives, setting priorities and ensuring that plans and initiatives are prioritized and resourced.
  • Planning and controlling country marketing budgets, overseeing the media buying process and creating the country marketing calendar.
  • Setting and measuring marketing KPIs on country level. 
  • Working closely with EMEA regional marketing team and Territory Brand Manager on consistent implementation of global and regional programs in EMEA.
  • Developing and providing critical consumer insights to global brand marketing team when necessary.
  • Ensuring sufficient (horizontal) PR agencies coverage, when necessary using agencies.
  • Sharing of great practice across the South Territory Team.
  • Providing leadership of the implementation of the EMEA marketing approach, localised for France.
  • Leading and coaching a team of marketing specialists.
  • Degree in Business/ Marketing, or equivalent
  • 8+ years’ experience in line marketing (market, product, trade, consumer, insight, PR, digital)
  • Budget management experience
  • Team Management
  • Experience in consumer goods where marketing is a key driver of growth and success 
  • Sports Goods marketing experience a benefit
  • Leading & Supervising
  • Deciding & Initiating action
  • Delivering results & meeting customer expectations
  • Commercial & Strategic Thinking
  • Planning & Organising   
  • Analysing & Interpreting
  • Adapting & Responding to change

  • An interesting role in a challenging industry
  • Career progression opportunities
  • An opportunity for independent and self-reliant work
  • A friendly and vibrant working environment in a dynamic and international team

Please submit your application online and when making the application please state your salary expectation related to this role.