Amer Sports ( is a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor. The company’s technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group’s business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the NASDAQ OMX Helsinki stock exchange (AMEAS).

POSITION TITLE: Area Sales Manager Wilson Racket & Teamsports South West and Central
LOCATION: Field-based (HQ in Frimley)

As Area Sales Manager you will drive sales to achieve significant sales targets for Wilson Tennis Racket, acting as business partner with your accounts. You will build partnerships with key specialty retailers by developing joint plans to serve the consumer that benefit both the retailer and Amer Sports, fulfilling the following tasks and responsibilities:

  • Developing a seasonal action plan to develop Amer Sports’ and key specialty dealers’ business with omni-channel focus.
  • Creating and presenting plans to accounts to develop key categories, drive sell-through, and engaging with consumers.
  • Building a joint business and consumer plan with assigned premium partners that deliver on key strategic objectives of Amer Sports' brands and maximise consumer preference at the specialty retailer.
  • Delivering profitable and sustainable growth with wholesale partners.
  • Utilising Amer Sports’ trade marketing/sell-through programs.
  • Coordinating with the other internal customer contacts and teams, ensuring all points of contact with customers achieve a high standard of customer care.
  • Training retail staff and managing/participating in consumer events/demos.
  • Coordinating yearly consumer and marketing plans.
  • Sharing the best practice across the sales team on other brands in the area.
  • High school level education / degree level of advantage
  • Min. 5 years in a similar B2B selling role with account management focus, preferably within the sports industry
  • Strong knowledge of tennis industry in the territory and a good level tennis player
  • Solid understanding of IT systems and MS Office incl. strong Excel skills
  • Extensive spreadsheet analysis experience with strong mathematical abilities
  • High business acumen and customer value orientation
  • Strong negotiation and solution-selling ability and managing objections
  • Excellent verbal and written English skills
  • Ability to work flexibly around seasonal business needs
  • Living in the South West, Wales or M4 corridor
  • Valid driving license and willingness to travel
  • Relating and networking
  • Planning and organising
  • Presenting and communicating information
  • Developing results and meeting customer expectations
  • Analysing
  • An interesting role in a challenging industry
  • Career progression opportunities
  • The opportunity for independent and self-reliant work
  • A friendly and vibrant working environment in a dynamic and international team
Please submit your application online.

When making the application please state your salary expectation related to this role.

In order to apply for the above position all applicants must be eligible to work in the UK.


Amer Sports UK Ltd aims to be an equal opportunity employer and to provide equality and fairness for all in our employment. We oppose all forms of unlawful and unfair discrimination. Entry into the Amer Sports UK Ltd business and progression within it, will be determined solely by personal merit, and the application of criteria which are related to the effective performance of the job and the needs of the business. All employees, whether part-time, full-time or temporary will be treated fairly and with respect. Selection for employment, promotion, training or any other benefit will be on the basis of aptitude and ability. All employees will be helped and encouraged to develop their full potential and the talents and resources of the workforce will be fully utilised to maximise the efficiency of the organisation.